BEST SELLERS
DESIGNED FOR YOU,
THE TRENDSETTER
OUR BUSINESS MODEL
Primal Shades works with slimmer product margins than traditional brands and retailers. We’ve cut out the middleman and produce our own products to create a model that gives access to healthy and high-quality sustainable goods, at wholesale prices. While competitors make up to 80% profit margin on products, we stay below 20% — so the savings are passed down to you. After a free period of 12 days, pay $29.99/month. Cancel anytime with our 24/7 support team.
TLDR: Our member-only savings gets you better value without compromising quality. If you'd prefer to pay full price, Just click 'Guest Checkout'
Made for All
We believe remarkable eyewear design can bring out confidence, make a statement, and help you live powerfully.
Our customers use our eyewear to enhance their self expression and compliment their fashion. Our frames are unique, yet each design is based in seasonal trends.
See the world through our frames. We'll ship them to you anywhere on the planet, and we guarantee you'll love them.