THE VIRGIL
NOW ONLY $10.

Honoring the legendary designer - achieve his signature look for just $10.

DESIGNED FOR YOU,
THE TRENDSETTER

Perfect for trailblazing creators that yearn for adventure. Our legendary sunglasses have been gazing past convention since inception. Discover the complete collection of outstanding shades for men and women.

OUR BUSINESS MODEL

Primal Shades works with slimmer product margins than traditional brands and retailers. We’ve cut out the middleman and produce our own products to create a model that gives access to healthy and high-quality sustainable goods, at wholesale prices. While competitors make up to 80% profit margin on products, we stay below 20% — so the savings are passed down to you. After a free period of 12 days, pay $29.99/month. Cancel anytime with our 24/7 support team.

TLDR: Our member-only savings gets you better value without compromising quality. If you'd prefer to pay full price, Just click 'Guest Checkout'

THE VIRGIL SHADES

Made for All

We believe remarkable eyewear design can bring out confidence, make a statement, and help you live powerfully.

Our customers use our eyewear to enhance their self expression and compliment their fashion. Our frames are unique, yet each design is based in seasonal trends.

See the world through our frames. We'll ship them to you anywhere on the planet, and we guarantee you'll love them.